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Privacy Policy

Last updated: November 2, 2026

Introduction

EdLoop Inc. ("EdLoop," "we," "us" or "our") is a Michigan-based company that helps schools and youth programs give students feedback on their work. This policy explains what we collect, how we use it and how we protect it. It covers students, families, educators, program staff and administrators who use EdLoop, and visitors to edloop.com.

Two Parts of EdLoop

The EdLoop app (app.edloop.com and the EdLoop mobile app) is used by schools, youth programs, students and families. This website (edloop.com) describes EdLoop and takes inquiries. Student data lives only in the app. The tracking tools described under "Cookies and tracking" run only on this website.

Information We Collect

  • Account information: name, email address, role and school or program, provided at sign-up or by the school, district or program, including through the rostering and sign-in services the school uses.
  • Student education records: student work, the feedback on it, practice results and learning profiles, created through normal use by educators, program staff and students. For schools, these are education records under FERPA.
  • App usage data: which features are used and when, so we can run, support and improve the service.
  • Website and inquiry data: what you send us through our forms (name, email, role, organization and message), and the website analytics described below.

How We Use Information

  • To run the EdLoop app: analyze student work, draft feedback for teachers to review, and build learning profiles, reports and family updates.
  • To support and communicate with educators, program staff, administrators and families about their accounts and the service.
  • To keep the service secure and reliable, and to find and fix errors.
  • To respond to inquiries and demo requests, and to measure how our website and ads perform (website visitors only).

We do not sell student data, use it for advertising, or build advertising profiles of students.

AI Processing

EdLoop uses OpenAI to analyze student work and to generate feedback, practice and reports. OpenAI processes this data under a data processing agreement that bars it from training its models on it.

FERPA

For schools, EdLoop acts as a "school official" with a legitimate educational interest under FERPA. We use education records only to provide the services the school or district contracted for, under its direction and as our agreement allows. Parents and eligible students request access to or correction of records through their school, and we help the school respond.

Youth Programs

For out-of-school programs, the program decides what participant information goes into EdLoop, and we process it on the program's behalf under our agreement with it.

Children's Privacy (COPPA)

Students under 13 use EdLoop only through their school or program, which authorizes their use. We use their information only to provide the educational service, never for commercial purposes. We do not knowingly collect personal information from children through this website.

Service Providers and Sharing

We share information only with service providers that help us run EdLoop, such as hosting, database and file storage, sign-in, email, error monitoring and AI analysis, and only as needed to provide the service. Providers that handle student data are bound by written agreements that protect it. Our AI provider is OpenAI. A full list of the providers that handle student data is available to contracting schools, districts and programs on request. We may also disclose information when the law requires it.

Data Security

Data is encrypted in transit (TLS) and at rest. EdLoop is hosted with providers that hold SOC 2 Type II reports. Access is limited by role, and actions on sensitive records are logged. If we confirm a breach affecting student data, we notify the affected schools, districts or programs within 72 hours.

Retention and Deletion

We keep student records only as long as our agreement with the school, district or program requires. When the agreement ends, or at their request, we delete student records from our production systems within 60 days and confirm it in writing. We may keep aggregate, de-identified data that cannot be linked to any student.

Cookies and Tracking (This Website)

edloop.com uses cookies and similar tools to understand visits and to measure our marketing:

  • Google Analytics: how visitors find and use the site (IP addresses are anonymized).
  • PostHog: how visitors move through the site, including page views and clicks.
  • Plausible Analytics: cookie-free visit counts.
  • Meta Pixel and LinkedIn Insight Tag: measure our ads on Facebook, Instagram and LinkedIn, and show our ads to people who visited the site.

These tools may set cookies and collect your IP address, browser and device details, and the pages you view. You can block or delete cookies in your browser settings, and you can manage ad preferences in your Meta and LinkedIn account settings.

The EdLoop app uses only the cookies needed for sign-in and security. It has no advertising cookies, tracking pixels or marketing analytics.

Your Choices

Students, families and staff can ask their school or program, or us, to access, correct or delete their information. Website visitors can email privacy@edloop.com.

Changes to This Policy

We may update this policy. We tell contracting schools, districts and programs about material changes at least 30 days before they take effect, and we post the new date at the top of this page.

Contact Us

privacy@edloop.com, or EdLoop Inc., Privacy Team, 17301 Livernois #255, Detroit, MI 48221.